BR Amusements will be bringing the fun for our younger festivalgoers with a great selection of rides and inflatables.

Expect bouncy castles, an inflatable slide, and a range of kids rides, giving children plenty to enjoy alongside the music and activities. It’s the perfect way to keep energy levels high and smiles even higher throughout the day.

Safe, fun, and full of excitement, this is a key part of making Sham Rocks a truly family-friendly festival.

Because happy kids usually means happy parents too.

Chariot of Fire will be bringing the smell, the theatre, and the taste of proper wood fired pizza to Sham Rocks Festival.

Serving up fresh, handmade pizzas cooked in a traditional wood fired oven, they deliver that unbeatable combination of crispy bases, bubbling toppings, and serious flavour. There’s something special about watching your pizza made right in front of you, then straight into the flames and onto your plate.

A regular at festivals and events across the South West, their iconic horsebox setup is hard to miss and even harder to walk past without ordering.

If you’re after proper festival food done right, this is your stop. Simple, authentic, and very, very good.

Gelato Dreams will be rolling into Sham Rocks Festival serving up the perfect sweet treat for all ages.

Offering a range of ice creams, gelato, and classic favourites, it’s the go-to stop when you need something cool, refreshing, and a little bit indulgent. Whether it’s a traditional cone, a tub of gelato, or something for the kids, they’ve got those festival cravings covered.

A must-have at any great event, and let’s be honest, no festival is complete without an ice cream in hand.

Simple, nostalgic, and always a crowd favourite.

KvLS Mental Health Support will be joining us at Sham Rocks Festival to provide a calm and supportive presence across the weekend.

They offer accessible, low-cost mental health support services, helping individuals navigate challenges with practical, compassionate guidance. During the festival, their team will be available to chat, share information about their services, and raise awareness around mental wellbeing.

Importantly, KvLS will also be hosting a dedicated quiet space, open to anyone who may need a moment away from the crowds. Whether you’re feeling overwhelmed or just need a breather, this space will be there for you.

A genuinely valuable addition to the festival, helping ensure everyone can enjoy the weekend comfortably and safely.

L&L Catering & Games will be serving up classic festival favourites all weekend with their traditional fast food bar.

Expect all the staples done right, including burgers, hot dogs, bacon rolls, chips, and hot drinks like tea and coffee. It’s straightforward, satisfying food, perfect when you need something quick, familiar, and filling between acts.

Whether it’s a morning bacon roll, a mid-day burger, or a late afternoon pick-me-up, this is your go-to for proper no-fuss festival food.

Simple, reliable, and exactly what you want when you’re hungry.

L&L Catering & Games will also be serving up a taste of the Mediterranean with their Greek Gyros stall.

Expect freshly prepared gyros filled with seasoned meats, crisp salad, and authentic sauces, all wrapped in warm flatbreads. It’s flavour-packed, satisfying, and a great alternative if you’re after something a bit different from the usual festival food.

Perfect for a quick bite that doesn’t compromise on taste, this is one to grab between acts or when you fancy something a little more street food than standard.

Fresh, filling, and seriously good.

L&L Catering & Games will also be bringing a classic bit of fun to Sham Rocks with their Hook a Duck game.

Perfect for younger festivalgoers, this traditional fairground favourite is all about simple, light-hearted entertainment, with a prize to be won every time. It’s easy to play, fun to watch, and guaranteed to keep kids smiling.

Bright, colourful, and full of nostalgic charm, it’s a great stop for families looking to mix a bit of play into their festival day.

Simple, fun, and a guaranteed win for the little ones.

L&L Catering & Games will also be bringing the cool factor to Sham Rocks with their vibrant Tiki Slush Bar.

Serving up ice-cold slush drinks in a range of bright, fruity flavours, it’s the perfect way to stay refreshed while enjoying the festival. Whether you’re after something sweet for the kids or a chilled pick-me-up in the sun, this is an easy win.

With its eye-catching setup and colourful drinks, it’s hard to miss and even harder to resist.

Simple, refreshing, and exactly what you need when the festival heats up.

Oh Crêpe! will be bringing a touch of French street food flair to Sham Rocks Festival.

With over a decade of festival experience, they specialise in freshly made crêpes prepared to order, combining speed, quality, and a bit of showmanship as they cook right in front of you.

Their menu offers a wide range of both sweet and savoury options, from indulgent dessert-style treats to more filling, savoury choices, meaning there’s something for every mood and time of day.

Using traditional techniques and a focus on fresh, locally sourced ingredients where possible, Oh Crêpe! delivers a proper festival food experience with a bit of finesse.

Light, delicious, and dangerously easy to go back for seconds.

Ooo La La Beauty will be adding a bit of sparkle and style to Sham Rocks Festival.

While typically specialising in wedding, prom, and special occasion makeup, she’ll be bringing a more festival-ready offering this time, 

including face glitter and hair braiding, perfect for getting into the spirit of the weekend.

If you’re planning ahead, she’ll also be taking bookings for wedding and event makeup, so it’s a great chance to chat in person and secure someone who genuinely knows her craft.

Expect a warm welcome, plenty of energy, and a true passion for what she does, all delivered with a high level of professionalism. Quite possibly one of the friendliest people you’ll meet all weekend, and someone who really loves what she does.

Pint Sized People will be joining us at Sham Rocks Festival with a fantastic range of children’s clothing and accessories.

Known for their fun, stylish, and high-quality designs, Pint Sized People creates pieces that are both practical and full of personality, perfect for little ones who like to stand out.

They’ll have a stall on site selling their products, giving you the chance to browse and pick up something special while enjoying the festival.

A great stop for parents, families, and anyone looking to treat the smaller members of the crew.

Riteous Coffee will be keeping festivalgoers fuelled with high-quality coffee all weekend.

Focused on delivering great-tasting, speciality coffee, they take pride in sourcing and roasting beans with care, bringing out rich flavours and a proper coffee experience in every cup. The wider speciality coffee scene in the UK is built on quality, craft, and ethical sourcing, and Riteous Coffee sits firmly in that space.

Whether you need a morning pick-me-up, a mid-day recharge, or just a good excuse to stop and relax for a minute, this is your go-to spot.

Proper coffee, done right.

SCARF New Forest will be joining us at Sham Rocks Festival, raising awareness and funds for their incredible work supporting animals in need.

Dedicated to rescuing, rehabilitating, and rehoming animals across the New Forest area, SCARF plays a vital role in giving vulnerable animals a second chance.

At the festival, they’ll be running a tombola-style stall, giving you the chance to win prizes while directly supporting their cause. It’s a simple way to get involved, have a bit of fun, and contribute to something genuinely worthwhile.

Pop by, have a go, and help make a difference.

Skate Date Vintage will be bringing a curated selection of vintage and streetwear to Sham Rocks Festival.

Specialising in retro skate-inspired clothing and well-known brands like Carhartt, Dickies, and Nike, they offer a mix of classic pieces and standout finds, all with that laid-back, effortless style.

Focused on giving pre-loved clothing a new life, Skate Date Vintage is all about sustainable fashion without compromising on style, making it easy to upgrade your wardrobe while being a bit kinder to the planet.

If you like your fashion with a bit of edge, nostalgia, and individuality, this is definitely worth a browse.

Emmerdale Star Swaps The Woolpack for New Milton.

No Half Measures from Emmerdale’s Sam Dingle aka James Hooton who along with business partner Jon, plays Main Bar host over the whole weekend.

From a “new direction and a totally different challenge from anything we had done before”, to running fully licensed bars and handling events, James enthuses, “Jon and I are over the moon to be associated with this festival and we are excited to forge a working relationship with Sham Rocks moving forward as we develop our business and brand”.

The Copper Bear, run by Kayleigh, will be joining us this year with a stunning range of handmade creations.

Specialising in wirework using natural stones and crystals, Kayleigh creates unique jewellery pieces, alongside decorative bottles and handmade clip-in hair braids. Each item is carefully crafted, giving every piece its own distinct character.

What makes The Copper Bear even more special is its purpose. 25 percent of all sales are donated to support the White Rock Bear Shelter, and donations are also welcomed at the stall, so every purchase helps contribute to a meaningful cause.

Come for the music, stay for the sparkle, and leave with something genuinely one of a kind.

The Hungry Hog will be bringing the proper festival food experience to Sham Rocks, and this is not one you’ll want to miss.

A family-run mobile catering company, they specialise in bold, hearty street food made with high-quality, locally sourced ingredients. Expect everything from slow-roasted hog, loaded burgers, hot dogs and their famous loaded fries, all cooked fresh and packed with flavour.

Known for generous portions and a menu that caters to a wide range of tastes, they also offer gluten-free options, making sure no one misses out.

Whether you’re after something indulgent, something comforting, or just something seriously tasty between bands, The Hungry Hog has you covered.

The Tow Bar will be keeping the good times flowing all weekend at Sham Rocks Festival.

Serving up a great selection of drinks, The Tow Bar is a fully mobile bar setup designed to bring a proper festival atmosphere wherever it goes. 

Whether you’re after a refreshing pint, something a bit stronger, or a chilled drink to enjoy with friends, they’ve got you covered.

Expect fast service, good vibes, and a well-stocked bar right in the heart of the action. Because let’s be honest, it wouldn’t be a festival without it.

Wicked & Wild Tips, run by Jodie, brings a fun and creative twist to the festival with a mix of handmade crafts and interactive activities.

Jodie creates unique jewellery and keyrings using clay and LEGO, alongside traditional Dorset buttons, giving each piece a playful and distinctive style. It’s the kind of stall where you’ll spot something a bit different every time you look.

It’s not just about buying either. There’ll be a lucky dip box for kids, with a prize every time, plus a make your own bead bracelet station, perfect for both children and adults who fancy getting hands-on and creating something personal to take home.

A brilliant stop for families, creative minds, and anyone who likes their festival experience with a bit of colour and fun mixed in.